Outcider is a newer, sweeter, cider from the makers of Irish cider, Bulmers. Their ambassador "The Outcider" turns up to events to give away prizes and promotes the brand.
The campaign "Find The Outcider" urges people to find him online and offline to win some free Outcider and other prizes. To get people engaging with the new brand they created a whatsapp group run by "The Outcider" so people can get the inside scoop.
Art Director: Phil Slattery
Copywriter: Siobhan Gallagher