Outcider is a newer, sweeter, cider from the makers of Irish cider, Bulmers. Their ambassador "The Outcider" turns up to events to give away prizes and promotes the brand.
The campaign "Find The Outcider" urges people to find him online and offline to win some free Outcider and other prizes. To get people engaging with the new brand they created a whatsapp group run by "The Outcider" so people can get the inside scoop.
Whatsapp Info video.
We also had a HPTO on a number of websites informing people about the NEW Cider and the "The Outcider" ambassador.
In an effort to get fans used to the Outcider character and spotting him in venues we made this #FindTheOutcider gif. Users Screen-grabbed the right one and posted it to their page to win prizes
An alternative twist on Paddy's Day. Can you #FindTheOutcider in a sea of snakes?
We created an instagram grid of 9 individual posts that made one big image. We needed to cut-through & to get people to engage with a new brand in an over-saturated sea of green on social media on St Patricks's day.
Outcider's epic can was designed by Irish Street Artist James Earley, so we decided to give our fans a taste of what it's like to be one too. We ran a competition across social to get entries and then brought 20 eager graffiti fans down to All Out Design for an awesome Graffiti Workshop.
Forbidden Fruit Festival video.
Credits
Art Director: Phil Slattery
Copywriter: Siobhan Gallagher