The creative rationale was “Nothing heroic”. The stories are average hiccups that happen to people every day. 123.ie aren’t superheroes that swoop in and heroically save the day; they are just a reliable insurance company that’s there for you when you need them. The solution was to juxtapose an ordinary story about a customer using a mundane service, with an extraordinary Comic Book style of illustration.
The fantastic illustrator Mark Reihill supplied the artwork.
Art Direction: Phil Slattery
Copy: Dan O'Doherty
Illustration: Mark Reihill
Additional illustration: Phil Slattery